As a producer, it’s never “I” - it’s always “we.” With that said, you’re here to learn about the “I", so here it goes. I excel at my job and love what I do because of the teams and clients I get to work with.

I’m Ellena Rosenthal, a versatile film producer and video strategist with extensive experience across both the documentary and commercial spaces. I’ve had the opportunity to produce work for nationally recognized agencies like Stept Studios and for networks like Hulu, where I’ve successfully led multi-departmental crews across the United States, delivering projects on time and on budget. Strategic production from concept to completion is my bread and butter. 

My professional background in journalism and qualitative research equips me with a strong foundation in storytelling. Crafting content for both radio and print hones my ability to engage audiences. Video production allows me to bring all these skills together into a dynamic approach.

I’ve produced video projects for brands, companies, and nonprofits throughout Oregon. From creative development to post-production, we offer comprehensive, full-service production support* —ensuring each project is executed with precision and care. View some selected works here. 

• (creative consultation, concept development, casting, script writing, project management, location scouting, scheduling and budgeting, crew coordination, equipment rentals, on-site set management, directorial services, remote set management, set design and construction, makeup and special effects editing, color correction and grading, sound design and mixing, motion graphics and animation, marketing and social media strategy).

I thrive in dynamic, fast-paced environments where every voice is valued, and every role on set is essential. A positive, collaborative atmosphere is key to creating authentic outcomes. Whether working directly with clients, or on others’ sets, my goal is to craft impactful narratives that resonate and meet intended goals.

With strategic mindset and experience across facets of production—from producing to directing, and team management to editing and logistics— delivering results to clients serve the story.