hOSTAGE tape.
assistant director | producer | casting
THE PROJECT
I was hired by Firth Films to produce and cast a Fall/Winter 2024 campaign for Hostage Tape, a brand that needed a fresh, fun, and engaging approach to storytelling.
THE PROCESS
Working closely with Firth Films Team, I dove into the creative vision for the campaign. With the Director, we identified key characters needed to bring the story to life across videos. We conducted casting calls and callbacks, selecting talent that best aligned with the brand’s message and aesthetic.
In parallel, we navigated a complex pre-production process, accomplishing a finished assignment in only four weeks. The campaign shoot itself was scheduled for a single, high-intensity day, with two sets, a 15-person crew, and a 12-hour window. This meant meticulous planning and precise time management, as I had to carefully allocate each minute of the day to ensure every shot was captured efficiently and effectively.
THE RESULT
Two stand-out advertisements and social media content, both fun and quirky, effectively put a humorous spin on a 21st-century product
Agency of Record: Firth Films