bogs 2024 rural campaign.
art director
THE PROJECT
I was hired by Firth Films to act as Art Director for BOGS 2024 Rural Campaign. It encompassed multiple deliverables for TikToc, Instagram Reels, and YouTube stories.
THE PROCESS
A key part of my process was scouting our location at Wilson Farm, to learn how environment could enhance mood and feel. Equally important was understanding the product we were showcasing, and how BOGS design interacts with space, lighting and variables. Balancing artistic vision with practical considerations was essential in creating an impactful visual experience.
Collaborating with Firth Films is always rewarding. The 2024 Rural Campaign was no exception. During pre-production, my role was to immerse myself in visual narrative and creative direction. This meant working to understand all angles, ensuring every detail — from framing to overall aesthetic — supported the brand story Firth Films was tasked to tell.
THE RESULT
An effective BOGS campaign.
Agency of Record: Firth Films